📬 Push notifications: More than just a ping – a real game changer for digital customer loyalty

In an age where users are inundated with information every day, it is not the volume but the added value of a message that determines its impact. Push notifications have long been more than just a technical feature—they are an essential tool for reaching customers with relevant content at exactly the right moment.

Why push notifications are relevant for SMEs

For small and medium-sized enterprises, push notifications offer an efficient and cost-effective way to stay in touch with their target audience – in real time and directly on their device. Whether it's special offers, appointment reminders or personalized recommendations, striking the right tone ensures you remain visible and are perceived as helpful.

How technology turns into real customer loyalty

Thanks to our technology partner OneSignal, push communication can be designed strategically and in a targeted manner. Companies that rely on intelligent segmentation and automation benefit from:

✅ Higher user activity – targeted messages noticeably increase interaction rates

✅ Improved customer loyalty – through relevant content at the right time

✅ More conversions – personalized triggers increase the likelihood of completion

A good example is automated communication at precisely the moments when users are particularly receptive – whether they are leaving the shopping cart, after a successful purchase, or at an individually relevant time.

Multilingualism without extra effort

An often underestimated success factor: language. OneSignal makes it possible to send push messages in multiple languages – automatically tailored to the language settings of the respective user. This means that your message not only arrives at the right time, but also in the right language.

And it gets even better:

We are currently working on a feature in Home of Apps that allows you to simply write your push messages in German – and we take care of the automatic translation into the desired target languages for you. This saves time, reduces complexity, and opens up new markets – without having to build up additional resources in your team.

OneSignal as part of our solution

We have been successfully using OneSignal in our customer projects for a long time – and have integrated the technology directly into our product Home of Apps. This means that our customers not only benefit from a powerful mobile app for iOS and Android, but also from a professional communication channel that is individually tailored to their business model.

💬 Whether you have initial ideas or are already pursuing specific goals, we can help you strategically set up your push communication right from the start.

👉 Let's talk: Schedule an appointment now