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tredy Fashion
Modern app solution for omnichannel retail

tredy Fashion is a German fashion retailer with around 130 stores and a clearly defined target group: style-conscious women aged 40 and above. To strengthen digital customer loyalty and reposition the app as a strategic touchpoint, tredy opted for a comprehensive relaunch—implemented with BNO Technology Solutions.

Doanload tredy Fashion on the App Store Get tredy Fashion on Google Play

initial situation

The previous app was technically outdated, offered limited functionality, and could no longer meet today's requirements for usability, performance, and CRM integration. The goal was to develop a flexible, modern app that would perform well in an omnichannel context and allow for future-proof enhancements.

Our solution

  • 🔧 Future-proof architecture

    Die App wurde mit modernster Technologie entwickelt: .NET MAUI ermöglicht eine performante Cross-Plattform-Entwicklung für iOS und Android. ASP.NET Core WebAPI bindet die Filialdaten aus Shopware an, während MongoDB eine skalierbare und flexible Datenspeicherung sicherstellt. Für die moderne Container-Infrastruktur sorgt .NET Aspire.

  • 🖥️ WordPress as a headless CMS

    Einfach zu pflegen, flexibel zu gestalten – das Content-Management der App basiert auf WordPress, eingebunden über die RESTful API. So können Inhalte kostengünstig und dezentral verwaltet werden.

  • 📍 Smart store locator

    Mit direkter Anbindung an das Shopware-Backend bietet die App eine präzise und aktuelle Standortsuche – inklusive Öffnungszeiten, Services und Google-Maps-Integration.

Before and after comparison of the tredy Fashion app. Left: old, simple user interface in pink. Right: modern, appealing design with large image, red background, and clear functions.
Screenshot of the bottom third of an iPhone home screen with two notifications, the first of which is open and shows the tredy Fashion logo and the message: Discover your tredy Moment with the new tredy Fashion app.

💌 Focus on push communication

Together with our partner OneSignal, we have implemented a powerful push infrastructure. According to a recent study by Shopgate (2025), event-based push notifications are among the most effective tools in mobile marketing, with open rates of up to 16.9% and conversion rates of up to 7.5%.

For tredy, push notifications are now the most important communication channel – even ahead of email marketing.

The result

  • Intuitive user experience
  • Rising app user numbers
  • High-conversion push campaigns
  • Seamless integration with CMS

The added value for tredy

With the app relaunch, tredy has not only upgraded its technology, but also created a stable foundation for:

  • loyalty programs
  • Digital loyalty cards
  • Personalized content & recommendations
iPhone showing the home page of the new tredy Fashion app, with the tredy logo in the navigation bar, below it a picture of a woman with the tredy logo, below that information about the Brüggen store, below that a button with a shopping cart symbol and the label “Shop online now” and a headline “The latest from tredy.”

💬
Voices from the project

“We didn't want a generic off-the-shelf app, but a digital customer experience that fits tredy – with a roadmap that enables real growth.”

Are you planning something similar?

We accompany you from strategy to go-live. BNO Technology Solutions develops mobile app solutions that inspire users and retain customers.

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