Third-party tracking and the problem for mobile apps
Over the past 10+ years, there has been one constant in the world of internet traffic tracking: Google Analytics. Sure, there have always been many alternatives, but thanks to the General Data Protection Regulation (GDPR), using Google Analytics and similar tools is becoming more complex and difficult.
For mobile apps, the whole thing goes one step further: Apple already started to restrict or even prevent third-party tracking in iOS apps with the introduction of iOS 15, and Google followed suit in October 2022...